We look for globally ambitious founders operating across Europe, UK and the US; accelerating their growth via our unique access to major markets. We partner with crowd-pleasing brands which encourage conversations and subscribe to our shared vision of conscious consumption.
We are a team made up of experienced consumer investors and consumer tech professionals with complementary skill sets and a track record in investing and scaling USD 1Bn+ brands; we have built, operated, invested in, and advised over 100 consumer brands.
We specialise in the intersection of:
We are thematic believers
and back customer-centric teams betting on the future of:
Beauty transcends traditional boundaries, embracing inclusivity and personal authenticity in this ever-evolving, dynamic category.
As accessibility to knowledge grows, holistic approach to health becomes crucial to the modern consumer.
Syncing body, mind, and soul, is critical in today's environment, emphasizing a balanced approach to overall wellbeing.
Contemporary families come in many forms, each with unique needs that reflect today’s diverse social landscape.
Built on individual choices, lifestyles evolve to suit personal needs, embracing the spectrum of modern living.
Nutrition now centers on informed choices about fueling our bodies, shaped by accessible information and changing priorities of health-conscious consumers.
Leveraging technological advancements, we enhance daily tasks with tools that boost efficiency and seamlessly integrate into our lives.
Luxury today is defined by bespoke experiences and exclusivity, reflecting the desires of discerning consumers for unique, high-quality products and services.
As shopping behaviours evolve, modern commerce adapts, focusing on enriched and personalised consumer offerings.
“At IRIS, we do things differently. We love stories, voices, and diverse opinions. We bet on brands that shift categories and add value to people's lives; and on founders who are motivated to shape the future in a purposeful way. Beyond investment advice, we strive to turn the founder’s vision into a reality by becoming a highly-active partner and forging long-term relationships.”