Retail Strategy & Math
Understand how retailers evaluate product launches and performance. Identifying and quantifying white space and marketing support.
Glow Up is an expert-led program designed to empower founders in the beauty and wellness space with the tools to build, scale, and position their brands for success.
Covering retail strategy & math, brand positioning & communications, scaling global operations, fundraising essentials, and strategic positioning for M&A. Glow Up provides a comprehensive framework for navigating every stage of brand growth.
Understand how retailers evaluate product launches and performance. Identifying and quantifying white space and marketing support.
Learn how to create strong awareness and position your brand for both customer desire and product trial (EMV, Awareness, Community, Comms and ROI).
Dig into the nexus of suppliers, procurement, freight, COGS, and how to set up effective, scalable, and profitable operations.
Learn investor lingo, how to raise funds and negotiate a term sheet.
Understand how the big groups in beauty and wellness think, grow, and execute M&A. Get an insider view on how to position a brand for success.
Meet the speakers:
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“At IRIS Ventures, we believe in women’s power to transform industries such as beauty and wellness. In a world where only 2% of venture funding reaches female founders, we're here to change the narrative. Join us to learn from the best, scale your brand, raise capital and rewrite the rules of success. Together we thrive.”
